Nepal Risk Reduction Consortium: Communication Group

 

Introduction

The NRRC Secretariat (with support from UNISDR) commissioned a communications strategy in 2011 which was endorsed by a subset of the NRRC Steering Committee at the end of the year. The report recommended that communication on DRR should be harmonized to avoid mixed messages to the public, avoid confusion, and maximize impact. The report identified two streams of work where more work was required. The first was increased communication regarding the structure, objectives, and progress of the NRRC and members.

The second work stream that was agreed was improved coordinated and sustained public information campaigns. Communication to the public is vital to ensure better preparedness. Work related to this currently exists under all Flagships and is carried out through a variety of mechanisms by multiple partners. As with all NRRC activity the intention is to support the work of partners rather than to replace it. By better coordinating such public information work, sharing information on work already planned, and harmonizing messages and approaches, we would hope to have greater and more sustained reach. The messaging would have a stronger impact if it can be delivered in the name of the Government.

In 2012 BBC Media Action assumed the technical lead for a new NRRC Communications Sub Group, which is chaired by the Ministry of Home Affairs (MoHA). As an expert in the field of communications and messaging, BBC Media Action provides the NRRC Communications Sub Group both the convening power and the knowledge necessary to help coordinate and implement DRR messaging and communications work in Nepal.